IMPACT OF STUDENT INVOLVEMENT IN RADIO PRODUCTION ON PRACTICALSKILLS ACQUISITION OF MASS COMMUNICATION STUDENTS IN NIGERIA

Abstract

This study investigated the impact of student involvement in radio production on the acquisition of practical skills among Mass Communication students in selected government-owned universities across Nigeria. The research was motivated by the increasing need for experiential learning platforms in media education, with campus radio identified as a key avenue for practical training. Specifically, the study aimed to (1) identify the level of student involvement in various aspects of radio production, (2) assess the extent to which participation enhances practical broadcasting skills, (3) evaluate the influence of institutional facilities on skill acquisition, and (4) determine the role of supervision and mentoring in students’ practical learning. A multi-stage sampling technique was used to select 1,955 students from a population of 10,640 Mass Communication students across twelve universities in Nigeria’s six geopolitical zones. Data were collected through the Student Involvement in Radio Production and Skills Acquisition Questionnaire (SIRPSAQ) and complemented by interviews with lecturers and radio coordinators. Validity and reliability were ensured via expert review and pilot testing, with Cronbach’s Alpha confirming internal consistency. Quantitative data were analysed using descriptive statistics, t-tests, Pearson correlation, and regression analysis at 0.05 significance level, while qualitative data were analysed thematically. The findings revealed that students are moderately involved in radio presentation and programme production, and such participation significantly enhances practical broadcasting skills, including confidence, teamwork, and technical competence. Institutional facilities and resources were found to positively influence skill acquisition, while structured supervision and mentoring further enhanced learning outcomes. All four research hypotheses were rejected, confirming significant differences and relationships between participation, resources, mentorship, and practical skills acquisition. The study concludes that active participation in campus radio, supported by adequate facilities and guidance, is essential for practical skill development in Mass Communication education. It recommends the institutionalization of campus radio participation in curricula, investment in infrastructure, and implementation of structured mentoring programs to enhance professional preparedness and employability of students