AUDIENCE PERCEPTION OF AI GENERATED VIDEO NEWS AND MEDIATRUST IN NIGERIA: AN EMPIRICAL ANALYSIS

Abstract

The increasing deployment of artificial intelligence (AI) in news production has transformed contemporary journalism, particularly in video news formats. While AI generated video news offers efficiency and innovation, concerns persist regarding authenticity, credibility, and public trust. This study empirically examines audience perception of AI generated video news and its effect on media trust in Nigeria. Using a quantitative survey research design, data were collected from 600 Nigerian media consumers across the six geopolitical zones. Descriptive and inferential statistical techniques were employed, including correlation and multiple regression analysis. Findings reveal moderate awareness of AI generated video news, high concern about misinformation risks, and a significant relationship between perceived authenticity of AI generated news and media trust. Media literacy emerged as a significant moderating factor. The study concludes that transparency and audience education are essential for sustaining media trust in the era of AI driven journalism.