NEW PRODUCTS MARKETING: AN EMPIRICAL ASSESSMENT OF CHALLENGES AND DEVELOPMENTS IN AKWA IBOM STATE

Abstract

The study examined the new products marketing of challenges and 
developments in Akwa Ibom state. In order to carry out this study, specified research objectives were drawn from which null hypotheses were formulated and used for the study. The research design for this study is an Expost Facto design. The population of the study consisted of consisted of all SMEs operators in the three senatorial districts of Akwa Ibom State. Purposive sampling technique was used to select 383 respondents out of the population. The instrument used for data collection was questionnaire. Data from completed questionnaires was subjected to independent t-test analysis. Based on the data analysis and findings of the study, the researchers concluded that there are challenges affecting marketing of new products in Akwa Ibom State. The study recommends that the organization should conduct an extensive market survey to determine the feelings of customers on a given product. Product testing survey should be a priority in ensuring that the right product is taken to the market. This will determine the influence of the purchasing decisions of another customer and hence improve in sales of product of the company thus improve the profits