BUSINESS INTELLIGENCE MODEL AND COMPETITIVE ADVANTAGE OF FOOD AND BEVERAGE COMPANIES IN NIGERIA

Abstract

The researcher examined business intelligence model and competitive advantage of food and beverage companies in South-South Geo-political Zone, Nigeria. The objective was to examine the influence of data quality, data management system and data warehousing on competitive advantage of food and beverage companies in south-south geo-political zone, Nigeria. Survey research design was used for the study. The population of the study consisted of 3081 with the sample size of 354 which was determined using Taro Yamane formula for sample size determination. Data were collected using questionnaire which designed using modified 4 point rating scale and administered to the staff of Nestle Nigeria Plc and Cadbury Nigeria Plc which were selected for the study and were analyzed using regression analysis. Finding revealed that data quality, data management system and data warehousing have significant and positive influence on competitive advantage of food and beverage companies ‘in south-south geo-political zone, NigeriaP-0.000(P<0.05). Thus, it was concluded that data quality, data management system and data warehousing have significant influence on competitive advantage of food and beverage companies in south-south geo-political zone, Nigeria. It was recommended that since poor data undermined and flawed effective decision making, organizations should ensure that they invest adequately in data cleaning that is characterized by timeless, accurate and relevance for informed business decision-making and gain competitive edge over its competitors.